The Summer Olympics is Exactly What is Needed to Put the UK Back on its Feet, Believes the Per DM CEO

"All of the world would be watching London and it was a chance for the UK to flex its muscles," explains the Per DM CEO.


CHESTER, ENGLAND, January 15, 2012 /24-7PressRelease/ -- The benefits and implications of hosting the Olympics this summer has long been debated amongst politicians and the London community alike. Jesse Young, CEO of Per DM, one of the UK's leading outsource sales companies, believes that there is good reason to believe that the advantages of hosting the largest sporting event in the world far outweigh any potential negatives that it may bring.

There was great euphoria around the UK immediately following their successful bid in 2005 to hold the Olympics in London in 2012. "All of the world would be watching London and it was a chance for the UK to flex its muscles," explains the Per DM CEO. However, following the crash of the financial sector two years later in 2007, the general consensus was that the Olympics had become an unnecessary burden that was hard to bear.

At an estimated total cost of GBP7.3 Billion, the London Olympics is certainly not cheap and as the UK enters a period of austerity, many are questioning whether the money would have gone to better use had the Olympics not taken place. "It is important to remember that the budget extends far beyond the construction of the Olympic stadium and village," says Jesse Young. "Much of this will go to the improvement of transport infrastructure, a fundamentally important move for any growing city," he went on to explain.

There are of course, a number of other important benefits the Olympics will bring, as the Per DM CEO clarified. "The obvious advantage is the boost in tourism the games will provide. London is one of the most important international transport hubs and is perfectly position to receive thousands of tourists everyday if needs be." Certainly, the construction of the Olympic park in the Stratford alongside the new Westfield Shopping Centre has already seen a boost for tourism in the area.

Indeed, as the PerDM CEO argues, the Olympics has created thousands of jobs which would otherwise have been lost during the financial crisis, and has rejuvenated and developed an area of London which would have struggled throughout the economic downturn. "Although the Olympics has cost GBP7.3 Billion, the great majority of that money has been spent with British companies, and has really acted as a cash injection by the government into the London community," Jesse Young added.


Some may continue to be critical of the 2012 Olympics seeing them as a waste of money. However everyone at PerDM believes that the Olympics will bring stimulus to the economy and give a much needed boost to the country's morale at just the right time.

About Per DM:

We aim to be the UK's foremost field sales organisation. Delivering high quality results through consistency and reliability.

PerDM Contact Marketing Limited was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

The company provides a flexible, scalable and highly cost-effective communications resource that can be deployed as a simple extension of, or complement to, a client's existing sales team. Additionally where a client does not possess such a team then PerDM is able to fulfill that function.

We can offer nationwide coverage of the UK and Ireland and are all first class communicators able to support new customer acquisition, customer retention, product promotion and product utilisation efforts.

OUR UK CLIENTS

PerDM Contact Marketing is growing fast and despite its young age has already secured a client base that reflects confidence in the commitment, knowledge, experience and professionalism of the company and its management team.

Our clients include:

- Talk Talk
- Fundraising Initiatives Limited
- Vodafone
- Opal
- EDF Energy
- Miller Pattison
- Airtricity
- Victoria Jackson
- MBNA
- Cardcutters

Website: http://www.pdmcontact.com

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